Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention
نویسندگان
چکیده
Available online 23 May 2012
منابع مشابه
Perceived Interactivity: Exploring Factors Affecting Micro-Blogging Service Satisfaction and Continuance Intention
This research-in-process study aimed to explore the factors affecting users’ satisfaction and continuance intention of micro-blogging service. Based upon summarization of the features of microblogging service and literature review on interactivity, we proposed the conceptual research model. This study proposed that user satisfaction toward micro-blogging service was positively affected by perce...
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ورودعنوان ژورنال:
- Decision Support Systems
دوره 53 شماره
صفحات -
تاریخ انتشار 2012